NAR Family Designations

Designations are specialized credentials for REALTORS. Designations offer extensive benefits that are continually improved upon and expanded. For this reason, maintaining a designation requires annual dues and continued membership in NAR.

Accredited Buyer's Representative / ABR

The Accredited Buyer's Representative (ABR) designation is designed for real estate buyer agents who focus on working directly with buyer-clients at every stage of the home buying process.

Presented by REBAC (Real Estate Buyer's Agent Council) Contact REBAC at rebac@realtors.org or 800-648-6224.

Accredited Land Consultant / ALC

The esteemed Accredited Land Consultants (ALCs) are the most trusted, knowledgeable, experienced, and highest-producing experts in all segments of land. Conferred by the REALTORS Land Institute, the designation requires successful completion of a rigorous LANDU education program, a specific, high-volume and experience level, and adherence to an honorable Code of Conduct.

Presented by the REALTORS Land Institute (RLI) Contact RLI at 800.441.5263 or rli@realtors.org.

Certified Commercial Investment Member / CCIM

CCIM logo The Certified Commercial Investment Member (CCIM) designation is commercial real estate’s global standard for professional achievement, earned through an extensive curriculum of 200 classroom hours and professional experiential requirements. CCIMs are active in 1,000 U.S. markets and 31 other countries and comprise a 13,000-member network that includes brokers, leasing professionals, asset managers, appraisers, corporate real estate executives, investors, lenders, and other allied professionals.

Presented by the CCIM Institute Contact CCIM at 800-621-7027 or www.CCIM.com.

Certified International Property Specialist / CIPS

Instantly align yourself with the best in international real estate by earning the CIPS designation. The designation requires completion of five full-day courses focusing on the critical aspects of international real estate transactions. CIPS designees are connected to an influential network of over 3,500 professionals who turn to each other first when looking for referral partners.

Presented by the National Association of REALTORS Contact Member Support at CIPS@realtors.org or 1-800-874-6500 ext. 8369.

CERTIFIED PROPERTY MANAGER / CPM

CPM designees are recognized as experts in real estate management. Holding this designation demonstrates expertise and integrity to employers, owners, and investors.

Presented by Institute of Real Estate Management (IREM)
Contact IREM at 800-837-0706, ext. 4650.

Certified Real Estate Brokerage Manager / CRB

The Certified Real Estate Brokerage Manager (CRB) is one of the most respected and relevant designations offered in real estate business management and is awarded to REALTORS® who have completed advanced educational and professional requirements. CRB Designees are better positioned to streamline operations, integrate new technology and apply new trends and business strategies.

Visit REBInstitute.com or contact the Real Estate Business Institute (REBI) at info@REBInstitute.com or 800-621-8738

Certified Residential Specialist / CRS

The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers. On average, CRS designees earn nearly three times more in income, transactions, and gross sales than non-designee REALTORS®.

Presented by Residential Real Estate Council
Contact RRC at https://www.crs.com/about-us/contact-us or 800-462-8841.

Counselor of Real Estate® / CRE®

cre-logo-2017

The Counselors of Real Estate® is an organization of commercial property experts worldwide who provide seasoned, objective advice on real property and land-related matters. Only 1,100 professionals from all disciplines of real estate, academia and government hold the CRE credential. Membership is selective and extended by invitation, although commercial real estate practitioners with 10 years of proven experience may apply.

Presented by The Counselors of Real Estate®
Contact CRE® at 312-329-8427 or info@cre.org.

General Accredited Appraiser / GAA

For general appraisers, this designation is awarded to those whose education and experience exceed state appraisal certification requirements and is supported by the National Association of REALTORS®.

Presented by National Association of REALTORS®
Contact GAA program staff at 800-874-6500 ext. 8268 or email appraisal@realtors.org.

NAR's Green Designation / GREEN

Through NAR's Green Designation, the Green REsource Council provides ongoing education, resources and tools to help real estate practitioners find, understand, and market properties with green features.

Presented by The Green REsource Council
Contact The Green REsource Council at greendesignation@realtors.org or 800-498-9422.

Graduate, REALTOR® Institute / GRI

REALTORS® with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. Earning the designation is a way to stand out to prospective buyers and sellers as a professional with expertise in these areas.

Presented by National Association of REALTORS®
Contact your State Association to get information on program requirements, course schedules, location, and tuition.

Performance Management Network / PMN

This designation is unique to the REALTOR® family designations, emphasizing that in order to enhance your business, you must enhance yourself. It focuses on negotiating strategies and tactics, networking and referrals, business planning and systems, personal performance management and  leadership development.

Presented by Women's Council of REALTORS®
Contact the Women's Council of REALTORS® at 800-245-8512.


REALTOR® Association Certified Executive / RCE

RCE is the only professional designation designed specifically for REALTOR® association executives. RCE designees exemplify goal-oriented AEs with drive, experience and commitment to professional growth.

Presented by National Association of REALTORS®
Contact Renee Holland at 312-329-8545 or rholland@realtors.org.


Residential Accredited Appraiser / RAA

For residential appraisers, this designation is awarded to those whose education and experience exceed state appraisal certification requirements and is supported by the National Association of REALTORS®.

Presented by National Association of REALTORS®
Contact RAA program staff at 312-329-8268 or email appraisal@realtors.org.


Seller Representative Specialist / SRS

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate professionals who demonstrate the knowledge and skills essential for seller advocacy. SRS designees represent a global community of REALTORS® who use their advanced training and expertise to go above and beyond their client’s expectations.

Visit www.REBInstitute.com or contact the Real Estate Business Institute (REBI) at info@rebinstitute.com or 800-621-8738.


Society of Industrial and Office REALTORS® / SIOR

The SIOR designation is held by only the most knowledgeable, experienced, and successful commercial real estate brokerage specialists. To earn it, designees must meet standards of experience, production, education, ethics, and provide recommendations.

Presented by Society of Industrial and Office REALTORS®
Contact SIOR at 202-449-8200.


Seniors Real Estate Specialist® / SRES®

The SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. By earning the SRES® designation, you gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help you in your business.

Presented by SRES® Council
Contact SRES Council at sres@realtors.org or 800-500-4564.


NAR Family Certifications

Like designations, certifications are also specialized credentials for REALTORS®. Maintaining a certification requires only an application fee and continued membership in NAR, but no annual dues.

At Home With Diversity® / AHWD

At Home With Diversity® logo

Learn to work effectively with – and within – today’s diverse real estate market. The At Home With Diversity® certification teaches you how to conduct your business with sensitivity to all client profiles and build a business plan to successfully serve them.

Presented by the National Association of REALTORS®
For more information on this course and its business principles, please contact us at ahwd@realtors.org or 800-874-6500 ext. 8393.


Broker Price Opinion Resource / BPOR

The BPOR certification is no longer being awarded to members. Approximately 6,000 members have earned BPOR.


Certified Real Estate Team Specialist / C-RETS

The Certified Real Estate Team Specialist (C-RETS) certification is designed to improve team development, individual leadership skills, and financial performance. C-RETS courses provide the tools, strategies, and knowledge that are required of today’s real estate professionals who are either considering or currently operating in a team environment. It is for team leaders, team members, those looking to start a team, and those who simply want to sharpen their management skills.

Visit www.REBInstitute.com or contact the Real Estate Business Institute (REBI) at info@REBInstitute.com or 800-621-8738.


Digital Marketing: Social Media

Logo: Digital Marketing Social Media certification

The RRC Digital Marketing: Social Media certification is for real estate professionals who want to develop expertise with social media resources and the sites that are an essential part of today's digital marketing mix, whether you are promoting your business or the properties you represent.

Presented by Residential Real Estate Council
Contact RRC at https://www.crs.com/about-us/contact-us or 800-462-8841.


e-PRO®

E-Pro Logo new

NAR's e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.

Presented by the National Association of REALTORS®
Contact e-PRO® at epro@realtors.org or 877-397-3132.


Military Relocation Professional / MRP

NAR's Military Relocation Professional certification focuses on educating real estate professionals about working with current and former military service members to find housing solutions that best suit their needs and take full advantage of military benefits and support.

Presented by REBAC (Real Estate Buyer's Agent Council)
Contact us at MRP@realtors.org or 888-648-8321.


Pricing Strategy Advisor / PSA

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with NAR’s PSA (Pricing Strategy Advisor) certification.

Presented by the National Association of REALTORS®

Contact us.


Real Estate Negotiation Expert / RENE

The first and only negotiation credential recognized by the National Association of REALTORS®, the Real Estate Negotiation Expert (RENE) certification is designed to elevate and enhance negotiating skills so that today’s real estate professionals can play the game to win.

Presented by the Real Estate Business Institute

Visit www.REBInstitute.com or contact the Real Estate Business Institute (REBI) at info@rebinstitute.com or 800-621-8738.


Residential Listing

Logo: Residential Listing certification

The RRC Residential Listing Specialist Certification program helps REALTORS® master the art of listing residential properties. The courses provide strategies, tools, and more to help agents enhance and differentiate their listings.

Presented by Residential Real Estate Council
Contact RRC at https://www.crs.com/about-us/contact-us or 800-462-8841.


Resort & Second-Home Property Specialist / RSPS

This certification is designed for REALTORS® who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination are involved in this market niche.

Presented by the National Association of REALTORS®
Contact us at resort@realtors.org or 800-874-6500 ext. 8320.


Short Sales & Foreclosure Resource® / SFR®

The SFR® certification  teaches real estate professionals to work with distressed sellers and the finance, tax, and legal professionals who can help them, qualify sellers for short sales, develop a short sale package, negotiate with lenders, safeguard your commission, limit risk, and protect buyers.

Presented by the National Association of REALTORS®
Contact us at sfr@realtors.org or 877-510-7855.


Smart Home

Smart Home certification logo

The Smart Home certification is for real estate professionals who want to develop expertise in the technology, privacy issues, and best transition tactics

involved in selling smart homes.

Presented by Residential Real Estate Council
Contact RRC at https://www.crs.com/about-us/contact-us or 800-462-8841.


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